Who is ALEX?

Alex Serra is a Soul musician from the Mediterranean city of Barcelona. His debut album ‘In the Real World’ (2019) springs from an inspiring four-year self-discovery journey starting in 2012 and taking him through Latin America and South Africa, where he connects with musicians from different musical roots that permeate his music with a unique and regenerating energy.

 

In 2014 Alex lands in Cape Town (South Africa) and meets musician Yannick Meyer with whom he forms a heartfelt brotherhood. Together they start an ‘African psychedelic Pop’  project called Native Young, joining with a marimba band form the townships of Gugulethu and Kayelitsha. This cultural and musical human exploration was life changing for Alex, inspiring him to explore his own musical universe on his return home in 2016.

 

Alex dreams to continue exploring music and learning from different cultures. He wishes to connect with those artists around the world that resonate with his music and to cocreate art that helps heal human relationships towards Nature, towards one another and towards oneself.

IN THE REAL WORLD

Listen to the album on Spotify and other platforms.
You can buy the album on iTunes.

Totidub (The Dubmaster)


Toti Arimany (Totidub) is a master producer of Dub and music programming, basic to understand the sound of La Fournier, the house that hosted the records of Dusminguet first and La Troba Kung-Fú later.

Alex and Toti meet thanks to a friend they have in common, and they immediately connect. They begin a one-year sound exploration in a farmhouse reconverted into a musical laboratory. Together they recreate nature atmospheres with samples that Alex captured on his trip, interweaving with electronic beats of Afro-Latin rhythms, Soul and African guitars, and an exquisite use of Dub textures and effects.

The freshness of the album ‘In the Real World’ gets the attention of the indie Mundo Zurdo record label, also responsible for the current record adventures of Iseo & Dodosound, Green Valley, and Macaco, and is published under the label’s umbrella on June 21, 2019.

IN THE REAL WORLD
(Ceremony)

The ‘In the Real World’ Live Show with Alex Serra & Totidub, breathes an intimacy of a ritual or Ceremony. It is a nomad and metamorphic Music project that brings Artists from different backgrounds together with the intent to explore how Art can elevate human beings and help create beautiful harmonious realities. The music blends with the cosmic visuals by the artist NA LUA  (Aina Oset), a hypnotic combination of light and sound. The dancers from KAMPAI  Dance Collective, take the energy into another dimension with a blend of Urban and Contemporary dance moves. Didak Fernandez  (Drums) and Adri González  (Keys) take the flow into Outer Space. A musical love experience.

BOOKING

Diego Torán
T. +34 600 456 035
diego@mundozurdo.es
...
Jordi Musquera
+34 617 35 16 23
jordi@fourni.org

Press

Jorgelina
T: +34 633 528 638
jorgelina@mundozurdo.es

Questions

Alex Serra
flow@alexserramusic.com